Dear friends of Balique,
here we are officially starting our journey together.
Where to start if not from the name we have chosen? Perhaps not all of you know how it was born!
Well, Ross and her team were looking for a name that had a pleasant sound, that communicated character, personality, dynamism and femininity… A slightly different name that wasn't tied to the usual clichés about hair. They thought about it for a while and then… they made it up!
Balique embodies two words in which we believe a lot.
The first is ' balance ', because we like to think of giving you a feeling of well-being and harmony in a moment dedicated only to yourself.
The second is ' unique ' because, as Ross always says, every woman is unique, you are unique and special. And it's nice to be all different, isn't it?
And then, we're letting you in on a secret: Balique also kind of recalls that wonderful place it is Bali and the idea of an island with a wonderful sea with beaches, woods, volcanoes, sacred temples, yoga ashrams to regenerate... Well, right now more than ever it really makes us dream!
Here, this is our meaning, but, the truth is that each of you can be reflected in your own version of Balique, since we created it together!
Indeed, we would like to know what this name evokes in you.
What image runs before your eyes when you pronounce it?
What sensations does its sound inspire you?
Where does your mind take you?
Tell us about it!
And, while you think about it, never forget the phrase you find inside the Balique boxes: "You are unique"
from Rossana, with Love
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